Qualitative data is defined as

Qualitative data is defined as

• A. information about attitudes, beliefs and intentions, usually written in words
• B. information that can be quantified, expressed in numbers
• C. data that is collected from experiments
• D. data obtained from official statistics

Answer: (A)

Qualitative data is descriptive information that captures qualities, meanings, and opinions rather than measurements. It records attitudes, beliefs, and intentions in words, providing rich context that numbers alone can’t convey. This is why information about attitudes, beliefs and intentions, usually written in words, is the best description. In contrast, quantitative data are numbers—counts, measurements, percentages—often gathered to quantify how much, how many, or how often. Data from experiments or official statistics are typically numeric, focusing on quantities rather than descriptions. So the defining feature is that qualitative data is non-numeric and expressed in words.

Qualitative data is descriptive information that captures qualities, meanings, and opinions rather than measurements. It records attitudes, beliefs, and intentions in words, providing rich context that numbers alone can’t convey. This is why information about attitudes, beliefs and intentions, usually written in words, is the best description. In contrast, quantitative data are numbers—counts, measurements, percentages—often gathered to quantify how much, how many, or how often. Data from experiments or official statistics are typically numeric, focusing on quantities rather than descriptions. So the defining feature is that qualitative data is non-numeric and expressed in words.