Which extension strategy involves modifying the product to refresh its appeal?

Which extension strategy involves modifying the product to refresh its appeal?

• A. Develop product range
• B. Modifying the product
• C. Find new markets
• D. Encourage more frequent use of the product

Answer: (B)

Modifying the product means changing its features, design, quality, or packaging to refresh its appeal. By updating the product itself, a business aims to renew interest and extend its life in the market, keeping up with trends or consumer preferences. For example, updating a refresh on packaging or adding a new version or feature can make existing buyers notice it again and attract new customers. Other options involve adding new products to the range, selling to new markets, or encouraging more frequent use, none of which change the product to refresh its appeal.

Modifying the product means changing its features, design, quality, or packaging to refresh its appeal. By updating the product itself, a business aims to renew interest and extend its life in the market, keeping up with trends or consumer preferences. For example, updating a refresh on packaging or adding a new version or feature can make existing buyers notice it again and attract new customers. Other options involve adding new products to the range, selling to new markets, or encouraging more frequent use, none of which change the product to refresh its appeal.