A product with high growth but low market share is categorized as a question mark.

A product with high growth but low market share is categorized as a question mark.

• A. Dog
• B. Star
• C. Question mark
• D. Cash cow

Answer: (C)

The situation describes a product in a high-growth market but with only a small share of that market. In the BCG matrix, this quadrant is labeled a Question Mark. It represents potential and opportunity because the market is growing, but the product hasn’t yet gained much traction, so it requires careful investment to increase market share. If the business manages to win more customers and grow its share, it could become a Star; if not, it may fail to gain traction and drift toward a Dog. So the best-fit label for high growth and low market share is Question Mark. A Star would have high share as well as high growth, a Cash Cow would have high share but low growth, and a Dog would have both low share and low growth.

The situation describes a product in a high-growth market but with only a small share of that market. In the BCG matrix, this quadrant is labeled a Question Mark. It represents potential and opportunity because the market is growing, but the product hasn’t yet gained much traction, so it requires careful investment to increase market share. If the business manages to win more customers and grow its share, it could become a Star; if not, it may fail to gain traction and drift toward a Dog. So the best-fit label for high growth and low market share is Question Mark. A Star would have high share as well as high growth, a Cash Cow would have high share but low growth, and a Dog would have both low share and low growth.