A product with low growth and low market share is called a dog.

A product with low growth and low market share is called a dog.

• A. Star
• B. Question mark
• C. Cash cow
• D. Dog

Answer: (D)

In portfolio analysis, products are placed into categories based on market growth and their share of the market. A dog is a product that has both low market growth and low market share, meaning it doesn’t attract growth or generate much cash. Such products often tie up resources with little return, so they’re usually candidates for divestment or minimal investment. The other categories are stars (high growth, high share), question marks (high growth, low share), and cash cows (low growth, high share). Since this product has low growth and low market share, it fits the dog category.

In portfolio analysis, products are placed into categories based on market growth and their share of the market. A dog is a product that has both low market growth and low market share, meaning it doesn’t attract growth or generate much cash. Such products often tie up resources with little return, so they’re usually candidates for divestment or minimal investment. The other categories are stars (high growth, high share), question marks (high growth, low share), and cash cows (low growth, high share). Since this product has low growth and low market share, it fits the dog category.