Which Boston Matrix category is high market share and low growth?

Which Boston Matrix category is high market share and low growth?

• A. Cash cow
• B. Dog
• C. Star
• D. Question mark

Answer: (A)

The test is about identifying a business unit with a large market share in a slow‑growth market. That combination describes a cash cow. In the Boston Matrix, a cash cow dominates a mature market, so it generates steady cash with relatively little investment required. The strong cash flow from these units can fund other areas (like stars or question marks) while overall market growth remains low. By contrast, a dog has low share and low growth, a star has high share and high growth, and a question mark has low share in a high-growth market.

The test is about identifying a business unit with a large market share in a slow‑growth market. That combination describes a cash cow. In the Boston Matrix, a cash cow dominates a mature market, so it generates steady cash with relatively little investment required. The strong cash flow from these units can fund other areas (like stars or question marks) while overall market growth remains low. By contrast, a dog has low share and low growth, a star has high share and high growth, and a question mark has low share in a high-growth market.