Which extension strategy is used to encourage more frequent use of a product?

Which extension strategy is used to encourage more frequent use of a product?

• A. Find new markets
• B. Modifying the product
• C. Encourage more frequent use of the product
• D. Develop product range

Answer: (C)

Increasing how often customers use a product is a way to extend its life by boosting the frequency of existing purchases. This approach targets daily or regular use, so sales rise from current customers without needing to find new buyers. Strategies like loyalty schemes, reminders, or packaging that makes usage easier are classic examples of encouraging more frequent use. By contrast, finding new markets aims to reach different groups of customers, modifying the product changes its features to keep interest, and developing a product range adds new items to the line—none of which directly focus on making the same users buy or use the product more often.

Increasing how often customers use a product is a way to extend its life by boosting the frequency of existing purchases. This approach targets daily or regular use, so sales rise from current customers without needing to find new buyers. Strategies like loyalty schemes, reminders, or packaging that makes usage easier are classic examples of encouraging more frequent use. By contrast, finding new markets aims to reach different groups of customers, modifying the product changes its features to keep interest, and developing a product range adds new items to the line—none of which directly focus on making the same users buy or use the product more often.