Which factor is NOT a listed method of segmentation?

Unlock all questions

This demo includes only 20 questions. Upgrade to access hundreds of questions, flashcards, exam simulations, and disable ads.

Full question bankExam simulationsFlashcards
From $9.99Unlock all

Prepare for the IGCSE Edexcel Business Test with multiple choice questions and detailed explanations. Improve your skills with our interactive practice tests. Ace your exam!

Multiple Choice

Which factor is NOT a listed method of segmentation?

Explanation:
Segmentation divides a market into groups with similar characteristics so marketing can be tailored. The common bases taught are geographic, demographic, psychographic, and behavioral. In this item, geographic, demographic, and psychographic are the bases listed, while behavioral is not included in that list. So behavioral is the factor that isn’t listed here, even though it’s a real way to segment markets in practice.

Segmentation divides a market into groups with similar characteristics so marketing can be tailored. The common bases taught are geographic, demographic, psychographic, and behavioral. In this item, geographic, demographic, and psychographic are the bases listed, while behavioral is not included in that list. So behavioral is the factor that isn’t listed here, even though it’s a real way to segment markets in practice.

More Multiple Choice Questions
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy