Which is a consumer benefit of online distribution?

Which is a consumer benefit of online distribution?

• A. Cheaper prices due to lower costs
• B. In-store help and advice
• C. 24/7 shopping
• D. Limited product range

Answer: (C)

Online distribution mainly offers convenience and constant access for consumers. The strongest benefit is that shopping is available 24/7—customers can browse and purchase at any time, whether late at night or on weekends, without being limited by store hours. This flexibility is a direct advantage of digital channels and makes shopping much easier to fit into a busy schedule. While prices can sometimes be lower online due to competition and lower costs, they aren’t guaranteed. In-store help and advice are typical of physical shops, not online platforms, and online ranges can be large but aren’t automatically limited. So the key consumer benefit demonstrated here is the ability to shop at any time around the clock.

Online distribution mainly offers convenience and constant access for consumers. The strongest benefit is that shopping is available 24/7—customers can browse and purchase at any time, whether late at night or on weekends, without being limited by store hours. This flexibility is a direct advantage of digital channels and makes shopping much easier to fit into a busy schedule. While prices can sometimes be lower online due to competition and lower costs, they aren’t guaranteed. In-store help and advice are typical of physical shops, not online platforms, and online ranges can be large but aren’t automatically limited. So the key consumer benefit demonstrated here is the ability to shop at any time around the clock.