Which statement best describes a disadvantage of internet promotion?

Which statement best describes a disadvantage of internet promotion?

• A. It is always free to set up
• B. Some adverts like pop-up adverts are irritating
• C. It cannot be accessed on mobile devices
• D. It cannot be targeted at audiences

Answer: (B)

Online promotion can reach many people at relatively low cost, but a common downside is how some online ads disrupt the user experience. Pop-up adverts, in particular, can appear suddenly and block the content a user wants to see, making the browsing experience frustrating. This irritation can create a negative impression of the brand, push people away from the site, and even make them avoid similar ads in the future or use ad blockers. That clash between advertising and a smooth user experience is what makes this a real drawback of internet promotion. Other statements aren’t accurate. Setting up online promotion isn’t always free—there are costs for designing materials, hosting, and running campaigns. Internet promotion is accessible on mobile devices, and targeting audiences is a key strength, allowing ads to reach people based on demographics, interests, and behavior.

Online promotion can reach many people at relatively low cost, but a common downside is how some online ads disrupt the user experience. Pop-up adverts, in particular, can appear suddenly and block the content a user wants to see, making the browsing experience frustrating. This irritation can create a negative impression of the brand, push people away from the site, and even make them avoid similar ads in the future or use ad blockers. That clash between advertising and a smooth user experience is what makes this a real drawback of internet promotion.

Other statements aren’t accurate. Setting up online promotion isn’t always free—there are costs for designing materials, hosting, and running campaigns. Internet promotion is accessible on mobile devices, and targeting audiences is a key strength, allowing ads to reach people based on demographics, interests, and behavior.