Which statement is NOT listed as an advantage of using social media for market research?

Which statement is NOT listed as an advantage of using social media for market research?

• A. Broad reach across the world
• B. Ability to target specific groups
• C. Free/low-cost
• D. High cost

Answer: (D)

Using social media for market research is valued for its reach, targeting abilities, and low cost. The statement that is not an advantage is high cost, because the main appeal of social media research is cost efficiency. You can access people worldwide through platforms at little or no expense, and you can target specific groups using filters for age, location, interests, and more. While some paid tools or ads can add cost, the overall approach is typically cheaper than traditional methods such as surveys in person or telephone interviews. So, high cost isn’t an advantage of using social media for market research.

Using social media for market research is valued for its reach, targeting abilities, and low cost. The statement that is not an advantage is high cost, because the main appeal of social media research is cost efficiency. You can access people worldwide through platforms at little or no expense, and you can target specific groups using filters for age, location, interests, and more. While some paid tools or ads can add cost, the overall approach is typically cheaper than traditional methods such as surveys in person or telephone interviews. So, high cost isn’t an advantage of using social media for market research.